OLIVIER ELBHAR

The breakbeat was James Brown's Funky Drummer — the beat that, once you've heard it broken apart and looped, you start hearing everywhere. Thirty years later, I still chase rhythm — in music and in systems. I've spent my career building digital products where precision, creativity, and scale have to coexist: content platforms processing 90K+ releases/month, AI detection engines, automated supply chains, validation pipelines.

I grew up on hip-hop, punk, jungle, D&B, dubstep, Detroit techno. In the early 2000s, I founded NXTEP — France's first printed magazine dedicated to sound system culture, jungle and drum & bass — at a time when nobody was covering this scene seriously. I collect drum machines. I produce under the alias Vil Drmz. I DJ.

But I'm also a multi-discipline creator: event promoter, tour manager, social media strategist, marketing operator. I've promoted festivals, put on club nights, managed international artists on the road, and built communities around music before "community" became a buzzword. I believe the best ideas live at the intersection of disciplines.